Together with rose, #NeverBreak #决不凋谢#
After a long summer # Take on summer #, in rainy days we have low energy, how should the ball down.
Derrick Rose possesses an undeniably thunderous speed and an uncompromising work ethic that couldn't be stifled by injury - or unraveled by the media. And while most ordinary people may never have Rose’s talent, like him, if we can fight through every battle and train hard - we can show our greatness and be brilliant again, or at minimum, look brilliant while working towards it.
But the difficulties and challenges will give everyone a chance.
We must believe that god is fair to every one, play a ball game, no matter you recognize not seriously life to do a design or others, set up a bunch of problems.God is the magic block, ordinary people also have their own suffering.Hold on, must be like Rose, always no compromise to meet the
challenge with heart.
This time, adidas basketball invited national representative ZhaiXiaoChuan, XuNuo and grassroots players Han Chao, zhao jiang, YanShuai, LaiYuHang, basketball commentator WangMeng, making a short video about their own difficulties, questioning and criticism times.
They like Rose, in the #NeverBreak the ball the way of life never cease;They also has been questioned, labeled varieties, meet a challenge one
after another.
On social networking platform, through their stories like Rose, encourage more people to face the difficulties, hone to prove themselves, no excuses, and want to tear what was labeled the attitude .Will be almost struggled to better yourself to over those difficulties.
Our challenge, we end together
Through continuous topic brewing, adidas basketball received more than one thousand basketball stories about breakthrough self, challenges .
Finally select the three most participants of the stories, in Shanghai inviting them to the #NeverBreak, extreme challenge day#, accept basketball
challenge passed by Rose .For the challenger, this day is not start, also is not the end.Adidas "ball game" in 2014 and 2015, the one Lai Yu Hang
who "Take On Summer" the national finals twice defeated .” this time finally win in extreme challenges link., he said.” (the champion ) has passed.
I now want is the next one."And before it, he said, "I have lost a lot of competition, may continue. But that doesn't make me stop."
YEAH,
TO BE A BETTER MAN:
Be like Rose:
NeverBreak, we are always on the road.
Remember this:
Good, better, best, never stop.
NeverBreak, we are always on the road.
Remember this:
Good, better, best, never stop.
Client: adidas
Agency: UIDworks SH
Creative Director/Art Director: eversong、Sinn Chen
Head of Design：eversong
Agency: UIDworks SH
Creative Director/Art Director: eversong、Sinn Chen
Head of Design：eversong
Camera shooting: Sinn Chen、Vane Lo
3D/2D Motion Designer：eversong、Vane Lo、Simple Chen
Designer：Wren Cai、Warsaw Hua
3D/2D Motion Designer：eversong、Vane Lo、Simple Chen
Designer：Wren Cai、Warsaw Hua
Handtypo: Warsaw Hua
